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P&G Supports Supports Special Olympics

The company's Jan 1, 2012, brandSAVER offers consumers $95 in coupons for everyday essentials and a chance to help the Special Olympics.

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By: Jamie Matusow

Editor-in-Chief

Procter & Gamble’s goal is to raise at least $500,000 in support of Special Olympics through a variety of marketing programs in the next two months. For each consumer who redeems a coupon from P&G’s January brandSAVER, the company will make a donation to Special Olympics. The booklet will be distributed in newspapers to more than 55 million U.S. households on one day only – January 1, 2012 – and will offer $95 in savings on some of P&G’s most popular brands including Olay, Crest, and Pantene. P&G hopes to increase awareness and donations for Special Olympics. A consumer Facebook initiative will also run. For every new “like,” P&G receives on its Thank You Mom Facebook page (facebook.com/thankyoumom) through February 28, 2012, the company will donate one dollar to Special Olympics, up to $100,000.

P&G has been a supporter of Special Olympics in the United States since 1979, making the partnership one of the longest continuous cause marketing relationships in the country. The January brandSAVER along with P&G’s recent support of the Special Olympics World Summer Games in Athens, Greece and other U.S.-based marketing program have raised more than $1 million for Special Olympics in the past year.

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